U by Kotex aims to end the period stigma | Marketing Magazine

In a clever new campaign, U by Kotex aims to change the conversation and engage young women about stigmas facing women’s menstruation.

U By Kotex is doing more than selling pads and tampons with its latest campaign. The feminine care brands wants to “challenge the myth” that women feel and behave a certain way because of their periods, not because of who they are.The brand released an online video of a “social experiment” that challenges the stigmas surrounding menstruation. Men and women were invited to watch a live performance in Toronto, and then were asked which of the women in the scene had her period.

Source: U by Kotex aims to end the period stigma | Marketing Magazine

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