Yop’s youthful ambition

A new campaign for Yop is touting how “You’re never too young to make a difference.”

Working with Cossette, the General Mills yogurt brand has tapped into the ambition of today’s teenagers with its “Yop Fuels” program, featuring TV, digital, mobile, social and a microsite. Teens are also invited to apply for a $2,500 grant to go toward funding their passion for change, while the brand will also sponsor “We Day” events.

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